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Australian Gaming Giant Aristocrat Signs Deal With US Star Casino

Aristocrat Gaming Technology

The Aussie brand gaming developer Aristocrat whose pokies are quite popular in the casino world has signed deal with Shooting Star Casino Hotel and Entertainment in Minnesota to install its Oasis 360 management systems. The Oasis 360 is an award-winning casino management system already in use across the US. It allows casino operators to integrate accounting, operations, promotions, and marketing into one platform. Shooting Star provides many classic Aristocrat pokies for customers.

According to news sources in this deal with a chain of US casinos, Aristocrat Leisure will roll out its platform across several Star Casino properties in America, including the Shooting Star and Star Lake in Minnesota. Star Lake is due to open next year.

Shooting Star chose Aristocrat’s Oasis HALO loyalty platform, player portal and the TrackIt table rating system for installation at all three of its Minnesota properties.

Bill Marsh, General Manager for Shooting Star Resorts, said, “We’ve been working with Aristocrat for many years, and after doing extensive due diligence we determined that Aristocrat was the right choice for our business as we plan to open our new resort in the first quarter of 2018. It was clear after a comprehensive review that Aristocrat is committed to their systems business, and we are pleased to partner with them moving forward. We believe they have the best leadership in the industry and are the premier provider of both games and systems.”

So what is Oasis 360 Casino Management System

Oasis 360 casino management system help operators successfully manage and market their casinos. The contract marks the biggest statement of intent for the Australian manufacturer since it increased its presence in the United States. A deal to take over a major US software firm two years ago has seen Aristocrat Leisure move further into tribal casinos around the country.

Oasis 360 solutions keep operators connected to customers, on property or out in the world. Oasis 360 solutions track behavior when customers patronize affiliates and strategic partners, giving a clear and complete view of crucial data, empowering operators with crucial data to meaningfully reward customers.

Many new solutions are available regardless of the CMS system the operator is currently using. Some of these solutions include Oasis ONE LINK technology, Oasis HALO loyalty, Carded Mystery and Mobile Concierge.

ONE LINK is a fully customizable, integrated media and marketing solution deployable throughout the enterprise, including EGMs, marquees and way finders. Fully integrated with (or decoupled from) the CMS, ONE LINK delivers promotions, account information and customer service features like resort info through the Oasis nCompass Media Window and LCDs. ONE LINK’s media management provides a complete suite of content and scheduling tools to easily manage the entire digital communication network.

The Oasis 360 HALO ecosystem creates a truly engaging casino experience. Player loyalty rewards, comps, promos, and spend are instantly captured and shared between all customer touch points. Player experience and spending behavior can be captured and realized on all devices ranging from resort and point of sale, to mobile and off property. Oasis HALO offers player convenience with a state-of-the-art kiosk and mobile app.

Carded Mystery gives carded players the opportunity to play for life-changing jackpots designed just for them. Operators can easily design programs for smaller groups, or leverage a larger player community spanning the entire casino floor or enterprise. Carded Mystery gives players increased bonus game variety, frequent celebratory or consolation prizes, and highly visible and targeted marketing messages, all with payouts made directly at the EGM.

Mobile Concierge is a new player app that builds loyalty by enhancing communication between casino and player. As it builds loyalty, the app collects important player data, giving operators a more complete player profile, empowering them with smart business intelligence for better informed decision-making and player outreach. Available on Android and iPhone, Mobile Concierge is the next generation of player connectivity, keeping players engaged at home, on-the-go or on the casino floor.

Aristocrat will also show its new beverage ordering system, Drinks on Tap (DOT), unattended jackpot processing system, and a completely redesigned nCompass player interface. Additionally, the Oasis SpeedSolutions Bonusing rewards players and creates anticipation and energy with a vast range of events, such as floor-wide mystery bonus or a spontaneous EGM promotion.

Aristocrat has been leading a charge into US territory since 2014. Two years ago, it bolstered its North American position by taking over US software firm Video Gaming Technologies.

The $1.38 billion (AUD1.8 billion) deal saw Aristocrat Leisure increase its foothold in the US gaming market. From a relatively small count of 8,200 gaming machines and pokies, the takeover was predicted to grow Aristocrat’s footprint by 20,000 machines.

Shooting Star Casino is a Native American Casino in Bagley, Minnesota and is open 10am-2am weekdays, 24 hours weekends. The casino’s 21,227 square foot gaming space features 170 gaming machines. The property has one restaurant too.